Scitex Vision, was an Israeli based company specializing in producing equipment for large- and very-large-format printing on both paper and specialty materials. Scitex Vision was acquired by Hewlett-Packard.
As part of the merger between the two companies Cohen Drapisz was called to assist in the integration process.
Our challenge was to embed Scitex Vision brand and its products with HP’s current portfolio. We were required to resolve issues such as customer profiles, different target audiences, website content integration, new messaging according to HP's communication language, and site architecture. The management of this complex project entailed global coordination between four parties - the overseas HP team and their web development company and Scitex Vision team and their web developers.