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Marketing Mix is Not Dead!

I’m uploading this article because I think it is a good one if you are interested in content marketing.

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I see a great value for companies to invest on content and it is part of my own strategic tools to create awareness, positioning and discussion about a brand or product, especially during market penetration of an innovative one.

BUT! You shouldn’t forget that to expand your customer reach, you must build a marketing strategy based on the right mix of activities which will create the best flow to reach your goal. It is not only content and even not only digital. It is what makes the best job depending on budget, field, target customers and resources. 

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