At mPrest, a young startup with a revolutionary technology in the mobile data field. The challenge was to create a simple, creative and focused message which would enable the marketing to expose and describe the complicated technology and the simplicity of use to service providers.
The brand and focused messaging helped mPrest to reach a significant exposure within
a relatively short period.
The brand identity expresses the ease of use and pleasure of using mobile Internet: "making mobile Internet a habit". The bee reflects the conceptual marcom approach of collecting selective information from the web to the mobile handset.