As part of Hewlett Packard’s acquisition of Scitex Vision, leaders in wide and super-wide format printers, Cohen Drapisz managed a six-month marketing communications (marcom) process, as reinforcement to Scitex Vision’s Marcom department.

 

The project consisted of the integration process between Scitex Vision and its products with HP’s website and its brand expression, solving issues such as: Different customer profiles, different target audiences, definition of Scitex Vision’s site map within HP’s overall site architecture and message implementation into the overall design of HP’s website.

 

The management of the project entailed global coordination between the overseas HP team and their web development company and the Scitex Vision team and their web developers.