Pulsar Ltd. develops and markets magnetic pulse welding solutions for the heating, ventilating, and air conditioning (HVAC) used in automotive and research industries.
Cohen Drapisz was responsible for the organization and execution of the first technical conference on “Magnetic Pulse Welding” held by the company in Munich, Germany. The proven success of this activity was measured by a higher than expected number of worldwide participants, quality leads and overall organization of the conference.
Cohen Drapisz led a strategic branding process for the brand and implemented a new "look & feel". This new concept served as a basis for all Marcom activities thereafter and was applied to a variety of promotional and advertising mediums.
In addition Cohen Drapisz has also provided Pulsar with a range of marcom activities including: customer newsletter, marketing and sales collateral and lead generation initiatives.