MCS - Medical Compression Systems
MCS is a medical device company that develops manufactures and markets the brand ActiveCare®, innovative non-invasive solutions for the prevention of DVT (blod clots that may occur in total hip and knee replacement surgeries).
Cohen Drapisz leads the marketing communication strategy for MCS since they received the FDA approval and started the penetration in the US market. We are working on a daily basis to support the marketing activity of the company and manage all marketing communication channels. During 2014, we have rebranded MCS line of products and refined the messaging to the target audiences.
This branding process which involved strategic research and marketing startegy was implemented in all marketin materials.